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Sell Smart. Sell Strong.

The right preparation turns a good sale into a great one. Start your journey with confidence.

dashboard view

Everything You Need to Sell for More

The difference between leaving money on the table and maximizing your return? Preparation. When you understand what buyers want, how to position your home, and which improvements actually pay off, you'll sell faster and for more. Go from uncertain to unstoppable, from hoping for the best to knowing exactly how to get top dollar.

Pre-Sale Check

pre sale check

Pre-Listing Assessment

Know What You're Working With

Before anything else, understand your home's current condition and market position. This baseline shapes every decision that follows.

Walk Through Like a Buyer

  • Tour each room with fresh eyes
  • Note outdated features or wear and tear
  • Identify strong selling points
  • Document anything that needs attention

Get a Pre-Listing Inspection

  • Uncover issues before buyers do
  • Address problems on your timeline
  • Build buyer confidence with transparency
  • Avoid last-minute negotiation surprises

Research Your Competition

  • Check recently sold homes in your area
  • Review current listings at similar price points
  • Note how long comparable properties stayed on market
  • Identify what makes yours stand out
A thoughtful review of your home before listing can help you understand its current condition and strengths. This checklist highlights key areas to look at during your prep work.

Download Pre-Sale Checklist

Smart Upgrades

Home improvement upgrades for selling

Improvements that Pay Off

Invest Where It Counts

Not all home improvements deliver equal returns. Focus your time and money on changes that buyers actually notice and value.

High-Impact Updates (Best ROI)

1. Curb Appeal Enhancements

  • Fresh paint on front door and trim
  • Professional landscaping cleanup
  • New house numbers and mailbox
  • Power wash exterior and walkways
Average Return: 100-200%

2. Kitchen Refresh

  • Cabinet repainting or refacing
  • Modern hardware and fixtures
  • New backsplash
  • Updated lighting
Average Return: 80-100%

3. Bathroom Modernization

  • Replace dated vanities
  • Upgrade faucets and showerheads
  • Re-grout tile and caulk
  • Add modern lighting
Average Return: 70-90%

4. Fresh Paint Throughout

  • Neutral colors appeal to most buyers
  • Cover bold or personalized colors
  • Touch up scuffs and marks
Average Return: 100-150%

Mid-Impact Updates

Flooring Upgrades

  • Replace worn carpet
  • Refinish hardwood floors
  • Update dated tile
Average Return: 50-70%

Lighting Improvements

  • Replace outdated fixtures
  • Add dimmer switches
  • Increase brightness in dark spaces
Average Return: 50-75%

Minor Repairs

  • Fix leaky faucets
  • Repair holes in walls
  • Replace cracked tiles
  • Tighten loose handles
Average Return: 100%+ (prevents price reductions)

Low-Impact Updates (Skip These)

What Not To Do

  • Swimming pools (regional exceptions apply)
  • Over-the-top landscaping
  • High-end appliance upgrades
  • Luxury finishes beyond neighborhood standards
Improvement Type Cost Range Expected ROI Timeline
Curb Appeal $500-2,000 100-200% 1-2 weeks
Kitchen Refresh $2,000-8,000 80-100% 2-4 weeks
Bathroom Update $1,500-5,000 70-90% 1-3 weeks
Interior Paint $1,500-4,000 100-150% 1-2 weeks
Flooring $3,000-8,000 50-70% 1-3 weeks
Returns and results vary based on market conditions, property type, location, and execution. Figures shown are estimates based on industry data and are not guarantees of performance.

Prep & Stage

Home staging and decluttering preparation

Decluttering and Staging

First Impressions Happen Before the First Showing

The way you present your home directly impacts how quickly it sells and for how much. Most sellers underestimate how much their personal belongings affect a buyer's ability to connect with the space. This section covers the essential prep work that transforms your lived-in house into a market-ready property, starting with the single most important step: decluttering.

Create a Blank Canvas

Buyers need to imagine themselves in your home. The less of "you" they see, the easier that becomes.

Every item is either helping sell your home or working against you. Cluttered homes sit on the market longer and sell for less. When buyers walk through, they're mentally moving in, but if every surface tells your story, there's no room for theirs. The goal isn't sterile; it's aspirational. You want buyers thinking "I could live here," not "someone else lives here."

The hardest part isn't the physical work, it's letting go. That family photo gallery makes your house feel lived-in by someone else. Those collectibles are visual noise to buyers assessing space and light. You're not erasing your life, you're packaging your home for sale. Everything you pack now is one less thing later, and every clear surface signals that this home is well-maintained, spacious, and ready for their fresh start.

Download our printable 30-Day Declutter Checklist with daily tasks and room-by-room breakdowns to stay on track.

Download Declutter Checklist

Professional Staging Strategies

Professionally staged home interior

Make Your Home Irresistible

Staged homes sell faster and for more money. Whether you hire a pro or DIY, these principles work.

Sells 73% faster 5-15% higher price Full potential visible Emotional connection

Three Staging Options:

1 Full Professional Staging
  • Stagers bring furniture and decor
  • Complete transformation of key rooms
  • Best for: Vacant homes or dated furnishings
$2,000-6,000 1-2 weeks
2 Consultation Only
  • Professional walkthrough and recommendations
  • You implement the suggestions
  • Best for: Well-furnished homes needing direction
$300-800 1 week to implement
3 DIY Staging
  • Follow proven principles yourself
  • Use existing furniture strategically
  • Best for: Budget-conscious sellers with good eye
$200-500 for accessories 2-3 weeks

Key Staging Principles:

Create Flow

  • Arrange furniture to guide natural movement
  • Remove obstacles from walkways
  • Open up sightlines between rooms

Maximize Light

  • Open all curtains and blinds
  • Use warm-toned bulbs (2700-3000K)
  • Add lamps to dark corners
  • Clean windows for maximum natural light

Highlight Features

  • Draw attention to fireplace or views
  • Showcase built-in storage
  • Emphasize outdoor spaces
  • Create focal points in each room

Use the Rule of Three

  • Group decor items in threes
  • Three pillows on sofa
  • Three frames on shelf
  • Creates visual interest without clutter

Neutral Palette Wins

  • Whites, grays, beiges appeal to most
  • Add pops of color sparingly (blue, green)
  • Avoid red, orange, or bold patterns

Room-Specific Staging Tips:

Living Room

  • Angle furniture toward focal point
  • Layer textures (throw pillows, blanket)
  • Add green plants for life
  • Keep coffee table minimal

Kitchen

  • Bowl of fresh lemons or apples
  • Quality wooden cutting board as decor
  • Fresh flowers in simple vase
  • Everything else hidden

Master Bedroom

  • Luxury hotel bed presentation
  • Matching nightstands and lamps
  • One piece of art above bed
  • Nothing stored under bed

Bathrooms

  • Rolled white towels in basket
  • Single succulent or orchid
  • New soap dispenser
  • Everything else in drawers

Paperwork

Gathering home sale documentation

Documentation Gathering

Sellers Who Have Their Stuff Together Close Faster

This section covers what you need to collect now so you're not tearing your house apart looking for it later.

When a buyer's attorney requests documentation during due diligence, you want to respond within hours, not days. Sellers who have everything organized upfront close faster and negotiate from a position of strength. Think of documentation as your home's resume. Those HVAC service records prove you've maintained the system. That permit for the deck addition shows the work was done legally. Every document tells buyers this home has been cared for.

Start gathering these documents now, even before you officially list. Create a dedicated folder and add items as you find them. If you're missing something critical like a survey or old permit, now is the time to track it down. In competitive situations, being the seller who has everything ready can be the difference between your offer being accepted over another comparable property.

Download our Seller Documentation Checklist — a printable list of every document you need, organized by category, so nothing gets missed.

Download Documentation Checklist

Timing & Pricing

Choosing the right time to sell your home

Choose Your Window Wisely

When You List Matters

Market timing can impact both sale price and speed.

Seasonal Considerations

Spring (March-May)

  • Peak selling season
  • Most buyers actively searching
  • Homes show well with blooming landscapes
  • Highest competition among sellers

Summer (June-August)

  • Strong market continues
  • Families want to move before school starts
  • Longer daylight for showings
  • Vacation schedules may slow process

Fall (September-November)

  • Serious buyers still in market
  • Less competition from other sellers
  • Homes show well with fall colors
  • Buyers want to close before holidays

Winter (December-February)

  • Fewest homes on market
  • Only serious buyers looking
  • Homes harder to show in bad weather
  • Holiday schedules complicate showings

Market Condition Timing

Seller's Market

  • More buyers than available homes
  • Properties sell quickly, often above asking
  • Multiple offers common
  • Less need for concessions
Strategy: Price competitively, be ready to move fast

Balanced Market

  • Supply and demand roughly equal
  • Homes sell in reasonable timeframe
  • Prices stable
  • Some negotiation expected
Strategy: Price right, present well, be flexible

Buyer's Market

  • More homes than buyers
  • Properties sit longer
  • Price reductions common
  • Buyers expect concessions
Strategy: Price aggressively, make home stand out

Personal Timing Factors

  • Equity position in current home
  • Job relocation deadlines
  • School year considerations
  • Tax implications of sale
  • Next home purchase timeline

Pricing Strategy

Setting the right home sale price

Set the Stage for Success

Price Sets Buyer Expectations Before They Ever See Your Home

Too high and you sit. Too low and you lose money. Get it right from day one.

What Determines Your Price

Comparable Sales (The Foundation)

  • Recently sold homes (last 3-6 months)
  • Similar size, age, and condition
  • Same neighborhood or close proximity
  • Actual sale prices, not list prices

Current Competition

  • Active listings at similar price points
  • How long they've been on market
  • Price reductions they've made
  • How your home compares in condition

Market Conditions

  • Local inventory levels
  • Average days on market
  • Sale-to-list price ratios
  • Seasonal demand patterns

Your Home's Unique Factors

  • Updates and improvements
  • Location advantages (corner lot, cul-de-sac, view)
  • Condition compared to comps
  • Desirable features (garage, yard, layout)

Pricing Psychology

The First Two Weeks Matter Most

  • Highest buyer interest when newly listed
  • Algorithm boost on real estate platforms
  • Agents show newest listings first
  • Price right to capitalize on this window

Online Search Brackets

  • Buyers search in $25K increments
  • $399K gets seen; $401K gets skipped
  • Price just below psychological thresholds
  • Example: $474,900 vs $475,000

The Cost of Overpricing

  • Home sits while competition sells
  • Becomes "stale" listing
  • Price reductions signal desperation
  • End up selling for less than right initial price

Strategic Pricing Approaches

At Market Value

  • Based on solid comparable analysis
  • Attracts serious buyers immediately
  • Typically results in quickest sale
Best for: Most sellers in normal markets

Slightly Below Market

  • Creates urgency and competition
  • Can trigger multiple offers
  • May sell above asking price
Best for: Seller's markets, desirable properties

Aspirational Pricing

  • Testing market at higher price point
  • Room to negotiate down
  • Risk of sitting too long
Best for: Unique properties, patient sellers
PrimeStreet Pro Tip: Work with your agent to analyze the first week of showing activity. Heavy traffic but no offers? Condition issue. Light traffic? Pricing issue. This data tells you everything.

Showing Prep

Preparing home for buyer showings

Every Showing Counts

You Never Know Which Showing Brings Your Buyer

Treat every single one like it's the one. A consistent showing routine keeps your home market-ready and ensures buyers experience it at its best, whether it's the first showing or the fifteenth.

Buyers make emotional decisions in the first eight seconds of entering your home. That means every showing needs to be perfect. Download our Showing Day Checklist for a quick routine that ensures your home looks, smells, and feels irresistible every single time.

Download our Showing Day Checklist — a quick pre-showing routine so your home is ready to impress every time.

Download Showing Day Checklist

Deal Strategy

Financial planning and negotiations for home sellers

Financial Planning & Negotiations

Understand Your Numbers

Selling a home involves costs beyond just agent commission. Know what to expect so there are no surprises at closing.

Typical Seller Costs

Commission (Largest Expense)

  • Total typically 5-6% of sale price
  • Split between listing and buyer agents
  • Negotiable but competitive rates matter
  • On $400K sale: $20,000-$24,000

Closing Costs

  • Title insurance and fees: $1,000-$3,000
  • Escrow or attorney fees: $500-$1,500
  • Recording fees: $100-$500
  • Transfer taxes: varies by location (0-2% of price)
  • HOA transfer fees: $100-$500
  • Total: 1-3% of sale price

Pre-Closing Expenses

  • Home inspection (optional): $300-$500
  • Staging costs: $300-$6,000
  • Repairs and improvements: varies widely
  • Professional photography: $150-$500
  • Cleaning services: $200-$400
  • Storage unit rental: $50-$200/month

Buyer-Requested Items

  • Repairs negotiated after inspection
  • Home warranty: $300-$600
  • Closing cost credits
  • Buyer agent commission (some states)

$400,000 Sale Price Breakdown

Commission (6%)$24,000
Closing costs (2%)$8,000
Pre-sale improvements$5,000
Staging and photos$2,000
Repairs after inspection$3,000
Total costs (10.5%)$42,000
Net proceeds$358,000

Before mortgage payoff and remaining expenses


Preparing for Negotiations

Get Ready to Make Smart Decisions — Offers will come, and you'll need to respond strategically. Preparation now means confidence later.

Evaluating Offers Beyond Price:

Price (But Not Only Price)

  • Highest offer isn't always best offer
  • Consider net proceeds after concessions
  • Escalation clauses can work in your favor

Buyer Financing

  • Cash offers close fastest and most reliably
  • Conventional loans stronger than FHA/VA
  • Pre-approval strength varies by lender
  • Larger down payment = more serious buyer

Contingencies

  • Fewer contingencies = stronger offer
  • Inspection contingency standard and reasonable
  • Appraisal contingency protects buyer (and you)
  • Home sale contingency = risky and slow

Timeline

  • Closing date flexibility matters
  • Quick close vs. extended occupancy needs
  • Rent-back options if you need time
  • Your move-out schedule impact

Earnest Money

  • Larger deposits show commitment
  • Typical 1-3% of purchase price
  • Shows buyer's seriousness and ability

Common Negotiation Scenarios:

Multiple Offers

  • Set deadline for "highest and best"
  • Don't automatically take highest price
  • Consider total package and certainty
  • Counter strongest offers for better terms

Lowball Offer

  • Don't take it personally
  • Counter with data, not emotion
  • Some buyers test the waters
  • Serious counter shows you're willing to negotiate

Inspection Issues

  • Expect buyers to request repairs
  • Major systems vs. minor cosmetic items
  • Credit for repairs vs. completing work
  • Walk away threshold determination

Appraisal Comes in Low

  • Buyer needs appraisal to match price
  • Options: lower price, buyer adds cash, meet in middle
  • Challenge appraisal if comparable data supports
  • Market conditions determine flexibility

Deal-Breaker Determination

Before offers arrive, decide your non-negotiables:

  • Minimum acceptable price
  • Latest possible closing date
  • Repairs you will/won't make
  • Contingencies you'll accept
  • Walk-away point

Your Agent

Working with a real estate agent to sell your home

Your Partner in the Process

More Than Just a Listing

The right agent does more than list your home. They become your strategist, negotiator, and guide through every decision.

What to Expect From Your Agent

Before Listing

  • Comprehensive market analysis
  • Strategic pricing recommendation
  • Home preparation guidance
  • Professional photography coordination
  • Marketing plan presentation

During Active Listing

  • Regular communication and updates
  • Showing feedback collection
  • Marketing execution across platforms
  • Open house coordination
  • Buyer agent outreach

Through Negotiation

  • Offer presentation and analysis
  • Strategic response recommendations
  • Counteroffer guidance
  • Inspection negotiation support
  • Closing coordination

What Your Agent Needs From You

Honest Communication

  • Real timeline and motivation
  • Budget for repairs or improvements
  • Must-have terms vs. negotiable items
  • Concerns about the process
  • Feedback on marketing and showings

Reasonable Flexibility

  • Showing access (the more the better)
  • Realistic expectations on price and timeline
  • Willingness to make recommended improvements
  • Openness to agent's market expertise

Prompt Responses

  • Quick turnaround on offer review
  • Timely decisions during negotiation
  • Fast document signing
  • Immediate disclosure of new information
 
 

Get Started Today

PrimeStreet agents understand that selling a home involves a thousand small decisions. From pricing strategy to showing preparation, from negotiation tactics to closing details, the right guidance makes all the difference. Connect with an agent who knows your market, understands your timeline, and has the expertise to get you top dollar.

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