Let’s take a look at which is best for you by exploring what each product does differently and looking at use cases. As you explore their differences, consider that combining both may offer the most comprehensive solution.
PrimeStreet On Call extends your team's availability through evenings, weekends, holidays, and other times ISAs may be unavailable. Our team engages leads using your branding, qualifies opportunities, nurtures long-term prospects, and provides warm handoffs when clients are ready to speak with an agent.
You supply the leads and our call center provides the following:
- Extended lead coverage during evenings, weekends, and holidays
- Rapid response to new inquiries
- Live qualification and warm transfer attempts
- Lead nurturing for prospects not yet ready to transact
- Visibility into lead activity and performance
Agents receive or reject screened leads via the PrimeStreet iOS app and PrimeStreet Android app — the highest rated apps in the industry. The app prompts agents to update customer activity. Reporting shows progress to closing by agent and lead source.
PrimeStreet Exclusive
With this product, we handle the lead sourcing and nurturing process and provide you with ready buyer and seller referrals. This product comes with:
- Exclusive territory ownership
- Ready-to-engage buyers and sellers
- No commission splits
- Training and support
- Our 5 star rated PrimeStreet App
PrimeStreet Referrals is only available in select markets. To inquire if we are in yours, request a demo.
Who Benefits from On Call?
Teams
Helps ensure every lead receives a fast response, even when agents are in appointments, showing homes, or unavailable. Extends team coverage and re-engages opportunities that may otherwise be missed.
Brokers
Provides brokerage-wide lead coverage, supports agent productivity, and helps ensure marketing investments are followed up on consistently.
Agents
Allows agents to focus on their active clients while PrimeStreet On Call handles initial engagement, qualification, and follow-up.
CRMs, Lenders, and Portals
Provides reliable lead engagement, transparent lead handling, and improved responsiveness for consumers.
A Quick Comparison of On Call and Exclusive
| Feature | PrimeStreet On Call | PrimeStreet Exclusive |
|---|---|---|
| Lead Source | Your leads | PrimeStreet supplied ready-to-engage leads |
| Lead Nurturing | Live engagement, qualification, and nurturing | PrimeStreet sources and qualifies opportunities before referral |
| Cost Structure | Fixed, predictable cost | Fixed, predictable cost |
| Agent Involvement | Agents receive, manage, and track leads | Agents receive, manage, and track leads |
| Ideal For | Teams, Brokers, Agents, CRMs, Lenders, Portals | Teams, Brokers, Agents |
| Reporting & Insights | Lead activity, engagement, and performance visibility | Agent accountability and referral activity |
Let’s have a look at how different businesses use PrimeStreet…
Teams and PrimeStreet
Real estate teams are often juggling multiple clients and leads, making it difficult to follow up with every potential buyer or seller. PrimeStreet helps teams streamline lead management, ensuring no opportunity is lost. Whether through PrimeStreet On Call or the Exclusive program, we provide ready-to-engage clients. With PrimeStreet, we empower teams to maximize efficiency and revenue.
Teams and On Call
Teams love new leads, but can't answer every new lead immediately. PrimeStreet On Call ensures prospects receive timely engagement even when agents are busy helping clients or your ISA has gone home for the night. If you spend the money on marketing, make sure every lead is called promptly and your busy team members are only spending their valuable time on ready buyers and sellers.
Teams are price conscious. With On Call you have live professional concierge as much or as little as you need. We are available 7-days a week, 14-hours a day, 363-days-a-year for a fraction of the cost of internal support. You also have quick insight into whether that marketing dollar is panning out or could be better spent elsewhere. On Call's fixed, predictable cost structure is perfect for high performing teams.
Teams and Referrals
Where applicable, PrimeStreet Exclusive Referrals can be a great source of new leads for growing teams. The same great app, training and support is available to you. The reporting focuses on agent accountability rather than lead source performance and the pricing is fixed with no commission split.
Brokers and PrimeStreet
Brokers need a reliable way to generate and manage leads while supporting their agents' success. PrimeStreet provides solutions that help brokers optimize lead outreach, track agent performance, and ensure their marketing investments lead to real business growth. Whether using On Call to enhance existing lead pipelines or leveraging referrals for ready-to-close clients, brokers can increase efficiency and profitability.
Brokers and On Call
Many brokers rely on their agents’ marketing to create leads, but more and more are looking to generate new business to support recruiting and retention of agents. Many also have a large database of “orphaned” database leads with untapped opportunities for closings this year.
If your brokerage needs to do outreach to aged leads and is looking to generate new leads, you need to do that as efficiently as possible. With PrimeStreet On Call, you know leads you generate will be called, you can see the performance of each source, you can put good leads into the hands of the best agents for great success. You can also do this cost effectively-control your costs, free up your agent’s time to be efficient, avoid losing business from leads you have already acquired.
Brokers and Referrals
Where applicable, Brokers can help their agents access PrimeStreet’s pool of new leads. Agents receive ready-to-engage referrals through the PrimeStreet app and receive our ongoing training and support. You get reporting on agent activity. To see if our referral product is available in your area, contact us today.
How Real Estate Agents Use PrimeStreet
For real estate agents, time is money. PrimeStreet helps agents focus on serious buyers and sellers by taking over lead nurturing and outreach. PrimeStreet On Call ensures every lead gets a fast response, while our Exclusive Referrals Product provides ready-to-engage clients. With PrimeStreet, agents can optimize their workflow, close more deals, and maximize their earnings.
Agents and On Call
Good agents are always busy and always spending money on marketing to stay busy. They need help managing their new and database contacts and maximizing the ROI on their lead generation spending.
PrimeStreet On Call ensures every lead you generate is contacted, and your valuable time is spent with those most ready to transact. We nurture leads who aren’t ready yet and introduce them to you when they are. The app lets you receive live transfers of ready leads, manage those you’re working with and will even remind you to follow up with newly acquired clients.
PrimeStreet On Call reports back to you on lead progress, allowing you to see the results of lead spending and identify any missed opportunities.
Real Estate CRMs, Mortgage Lenders, Portals, IDX website providers and PrimeStreet
Efficient Lead Management
For companies that generate real estate leads - such as CRMs, mortgage lenders, and real estate portals - ensuring those leads are properly handled is critical to business success. PrimeStreet provides an efficient way to manage, distribute, and track lead performance by connecting high-intent buyers and sellers with the right agents at the right time. With robust reporting, lead engagement, and live transfers, PrimeStreet helps industry partners enhance their service offerings and maximize revenue.
Enterprise Level Solutions
PrimeStreet can work with you on an enterprise level to help you solve a range of pain points and increase revenue. If you generate leads who want to talk to a real estate agent and they seem to fall into a black hole of unaccountability, we can help.
Optimized Lead Routing
Let’s say you are a lender or a portal and you work with many agents, but you want to better organize this to increase closings and find more revenue. The PrimeStreet On Call program gives your customers fast service, routes them live to an available agent who has a relationship with you, and reminds them to stay engaged. Our algorithm matches the right agent at the right time, ensuring your best leads are going to the most active agents. You see reports showing which agents perform the best with your leads. Costs are fixed (and scaled to number of leads) allowing you to budget and know your ROI.
Prove Your Value
If you handle marketing and/or websites for brokers, teams and agents who could benefit from these services, we want to hear from you and help you earn money by referring them to us. While you collect some money, the real value lies in the fact that PrimeStreet On Call proves to your clients that your products work. How often have you had to fight to save business from people who didn’t think they were getting leads, but you can see that they are? Often this is because agents failed to call or follow up. Make sure your clients are contacting every lead and have reporting showing them the value of your services.