Published on October 28, 2025 | 9 Minute read
Melanie
Ortiz Reyes
Content Specialist
Selling a home during the holidays sounds about as fun as untangling last year's Christmas lights. But here's the thing: buyers who house hunt in December are serious. They're not just browsing Zillow between Netflix episodes. They're ready to move, which means your home needs to look ready too.
The holiday season can actually work in your favor. Warm lighting, cozy vibes, and that general festive energy make homes feel more inviting than they do in the harsh light of a random Tuesday in March. The key is knowing where to draw the line between "charming winter wonderland" and "Santa's workshop blew up in here."
People looking at homes in December aren't casually daydreaming about a future move. They need to close before the new year for tax purposes, they're relocating for a January job start, or they're motivated for a dozen other pressing reasons. These are the buyers who actually pull the trigger.
Most sellers pull their listings after Thanksgiving, assuming nobody will buy. That's great news for anyone willing to keep their home on the market. Fewer listings mean more eyeballs on yours. But only if it doesn't look like you gave up halfway through decorating.
Holidays make people feel things. A well-staged holiday home taps into those warm fuzzy feelings about family, tradition, and new beginnings. Buyers start picturing their own memories in your space, which is exactly what you want.
Nobody wants to tour a home that looks like a Spirit Halloween store had a baby with a Hallmark movie set. The goal is "tastefully festive," not "North Pole warehouse."
What works:
What doesn't:
Your buyers might celebrate different holidays or none at all. Stick with winter themes that feel welcoming to everyone. Think snowy whites, rich greens, warm golds, and cozy textures rather than explicitly religious or cultural symbols.
A beautifully decorated home can highlight your space. A home drowning in personal holiday traditions can make buyers feel like guests in someone else's story rather than future homeowners.
First impressions happen in about seven seconds, which is roughly how long it takes to walk from the curb to your front door. Make those seconds count.
The entrance should say "come in, you're going to love it here," not "we might be hoarding reindeer figurines."
This is where buyers spend the most time imagining their future lives. Holiday touches should enhance the room, not commandeer it.
The tree situation: Size matters. A tree should fit the space proportionally. Cramming an eight-foot tree into a small living room makes the whole area look smaller. If you're working with limited space, a smaller tree on a side table or a slim pencil tree works better than forcing a traditional full one into a corner.
Keep ornaments simple and cohesive. All white, all gold, or a consistent color scheme looks intentional. Your collection of handmade kindergarten ornaments tells your family story, but buyers need to imagine their own.
Cozy factor:
Buyers always gravitate toward kitchens. During the holidays, this room should feel ready to host without looking like meal prep is actively happening.
Avoid fake food displays. That fake turkey looks weird. Everyone knows it's fake. Just skip it.
Buyers spend less time in bedrooms during tours, but these spaces still matter. The goal is creating a cozy winter sanctuary vibe.
A spa-like bathroom in winter feels extra luxurious. This is not the place for Santa hand towels.
Holiday candles seem like an obvious choice. They're not. Many buyers have allergies or sensitivities, and strong artificial scents can be overwhelming. Plus, buyers might wonder what you're trying to cover up.
Better options:
Winter showings happen when it's dark outside. Your lighting needs to work overtime.
A well-lit home in winter feels warm and inviting. A dim home feels like a cave.
Family photos with Santa? Put them away. Hanukkah menorah? Store it. Elf on the Shelf in the bathroom? Definitely remove that.
This isn't about erasing your identity. It's about making space for buyers to imagine their own. Personal items, especially holiday-specific ones, remind buyers that this is someone else's home. You want them thinking "this could be my home" instead.
Store during selling season:
Keep if tasteful:
Just because it's cold doesn't mean buyers won't judge your yard. In fact, winter reveals things that summer foliage might hide.
The yard should look maintained, not abandoned until spring.
Even with perfect holiday staging, you need to nail the basics every single time.
Two hours before:
One hour before:
Right before you leave:
If your home looks like it should charge admission, you've done too much. Buyers came to see the house, not a holiday display.
That giant tree in front of the fireplace? It's hiding your best selling point. Don't let decorations obscure the features that make your home special.
Tripping hazards, cords across walkways, and anything that could catch fire need to go. The last thing anyone needs is a buyer tripping over your decorative floor reindeer.
If you're selling through the holidays, plan your decoration timeline. Everything should be down by January 2nd. New year means new beginning, and buyers shopping in January don't want to see your Christmas tree.
A pretty wreath on the door doesn't matter if the door squeaks, the lock sticks, or there's a wasp nest above it. Fix the functional stuff first, then add the pretty touches.
Not everyone has the eye for this. If you're struggling to find the balance between festive and saleable, a professional stager who specializes in holiday listings can be worth the investment.
They'll know exactly how much is too much, what's trending in home decor, and how to make your specific home shine during winter showings. The cost of staging usually pays for itself in faster sales and better offers.
Selling during the holidays doesn't mean your home needs to look like a greeting card. It means finding the sweet spot where seasonal charm meets smart staging. The buyers shopping now are motivated, the competition is lower, and homes with that cozy winter vibe have a real advantage.
Keep decorations simple, maintain your home's best features as the star of the show, and remember that less is almost always more. Your goal is helping buyers imagine their future holidays in your space, not touring a museum of your past ones.
Do it right, and you might just close before the new year while everyone else is still waiting for spring. That's worth putting away the inflatable snowman.