By Melanie Ortiz Reyes - Marketing Strategist - PrimeStreet.io
Moving to Reno
Where To Live In The Biggest Little City
Are you thinking about making a move to Reno, NV? You're considering a city that offers something truly unique. Known as "The Biggest Little City in the World," Reno sits at the eastern edge of the Sierra Nevada mountains and has transformed from a gaming-focused town into a diverse, thriving metro area. The Reno Metro is home to over 470,000 residents in Washoe County, making it a region that balances outdoor adventure, economic opportunity, and Western character.
The area has earned recognition for its quality of life, stunning natural surroundings, and growing economy. Residents appreciate the independent spirit that characterizes Reno, where outdoor recreation is a way of life, entrepreneurship flourishes, and newcomers discover a welcoming community. The metro area offers an exceptional combination of mountain access, cultural attractions, and business opportunity.
Reno sits in a high desert valley at approximately 4,500 feet elevation, with the Sierra Nevada rising dramatically to the west. Lake Tahoe, one of the most beautiful alpine lakes in the world, sits just 45 minutes away, providing year-round recreation. From skiing world-class resorts to hiking mountain trails to exploring downtown's revitalized core, the region delivers experiences for every interest.
The climate in Reno features four distinct seasons with high desert characteristics. Winters are cold and relatively dry, with temperatures typically ranging from the 20s to 40s Fahrenheit. Snow falls regularly but accumulates more in the mountains than in the valley. Winter storms bring powder to nearby ski resorts while the city often sees lighter snowfall that melts quickly.
Summers are warm and dry, with temperatures regularly reaching the upper 80s to mid-90s Fahrenheit. The low humidity makes the heat more tolerable than in humid climates, and temperatures drop significantly at night due to the elevation. Air conditioning is common but summer evenings often cool enough for open windows. Spring and fall bring pleasant weather, though spring can be windy. The region receives around 300 days of sunshine annually, making outdoor activities viable year-round.
Here are some of the reasons why Reno has become increasingly popular among homebuyers:
Outdoor recreation: Proximity to Lake Tahoe, Sierra Nevada mountains, and endless trails provides unparalleled access to skiing, hiking, mountain biking, and water sports.
No state income tax: Nevada does not levy a state income tax, allowing residents to keep more of their earnings.
Growing economy: Major companies have relocated operations to Reno, creating job opportunities and economic growth across multiple sectors.
Four-season climate: The distinct seasons and abundant sunshine provide variety without extreme weather conditions.
Quality of life: Shorter commutes than major metros, access to culture and entertainment, and mountain lifestyle create high livability.
What's Special About Reno?
The Reno metropolitan area is home to approximately 470,000 people in Washoe County, making it the second-largest metro in Nevada. This region has experienced remarkable transformation in recent decades, evolving from a casino-dependent economy into a diverse hub for technology, manufacturing, and logistics.
Reno's location defines much of its character. The proximity to Lake Tahoe provides residents with easy access to one of the most spectacular natural settings in the country. World-class ski resorts are within an hour's drive, making weekend ski trips a regular part of life for many residents. Summer brings opportunities for lake activities, from boating and paddleboarding to beach days and water sports.
The Truckee River flows through downtown Reno, creating a natural amenity that has been enhanced with the Riverwalk District. The waterfront area features restaurants, shops, and public spaces that take advantage of the river's presence. Kayaking through downtown has become a popular activity during warmer months.
Downtown Reno has undergone significant revitalization, with the Riverwalk District, Midtown, and surrounding areas experiencing new development and business growth. Historic casinos remain part of the landscape, but the city has diversified its downtown offerings with breweries, restaurants, art galleries, and entertainment venues that appeal to both residents and visitors.
The University of Nevada, Reno brings academic and cultural dimensions to the community. The presence of students and faculty contributes to a more diverse population and provides cultural programming, sports, and educational opportunities.
Art and culture have grown increasingly important to Reno's identity. The city hosts art festivals, supports local artists, and has developed cultural districts. The performing arts scene includes theater, music, and dance performances throughout the year.
The food and beverage scene has evolved significantly, with craft breweries, innovative restaurants, and diverse dining options expanding well beyond casino buffets. Local ingredients from Nevada and California farms appear on menus throughout the region.
Economy
The Reno metro area features a rapidly growing and diversifying economy. The unemployment rate has remained competitive, and wages have increased as major employers have moved operations to the region. The transformation from a casino-dependent economy to one with diverse sectors has been remarkable.
Technology and advanced manufacturing have become major economic drivers. Several high-profile companies have established significant operations in the Reno area, attracted by Nevada's business-friendly environment, no state income tax, and strategic location near California markets. These operations have brought thousands of jobs and spurred additional business development.
Logistics and distribution have grown substantially. The proximity to major California markets combined with lower costs and available land has made the region attractive for warehousing and distribution operations. E-commerce growth has accelerated logistics sector expansion.
Gaming and hospitality remain economically important, though their dominance has diminished as other sectors have grown. Casinos, hotels, and related businesses continue to provide employment and contribute to the tax base.
Healthcare has expanded with population growth. Medical centers and healthcare services employ thousands throughout the region.
The entrepreneurship scene has flourished, with startups choosing Reno for its lower costs compared to Bay Area and reasonable quality of life. Co-working spaces, incubators, and networking organizations support new ventures. The entrepreneurial culture has strengthened as the economy has diversified.
The combination of no state income tax, reasonable cost of living compared to California, and quality of life has attracted both companies and workers. Many residents have relocated from the Bay Area, seeking lower costs while maintaining career opportunities.
Major industries driving the Reno economy include:
Technology and Manufacturing: Major tech companies and advanced manufacturing operations provide high-quality employment across engineering, operations, and support functions.
Logistics and Distribution: Warehousing and distribution centers serve western markets, creating employment in operations, transportation, and management.
Gaming and Hospitality: Casinos, hotels, restaurants, and entertainment venues remain significant employers in the region.
Healthcare: Medical centers and healthcare services provide employment and serve the growing population.
Professional Services: Financial services, legal firms, consulting companies, and other professional operations support the regional economy.
Real Estate Market
The real estate market in Reno has experienced significant appreciation in recent years. Home prices have increased substantially as population growth and limited inventory have created competitive conditions. The market remains more affordable than California metros but has become notably more expensive than it was a decade ago.
The housing market offers variety, from older homes in established neighborhoods to new construction in developing areas. Both single-family homes and condominiums are available across price points, though inventory has been tight in recent years. Mountain properties with views and acreage provide premium options at higher price points.
Home values vary by location and property characteristics. Areas with mountain views, proximity to Tahoe, and desirable school districts command premium prices. New construction in South Reno and Spanish Springs offers modern homes at various price levels.
The rental market has been active, with demand strong as population has grown. Apartment complexes and rental homes across the metro serve residents at different price points, though rental rates have increased along with home prices.
Housing availability can be challenging in sought-after areas. The market has been competitive, with well-priced properties attracting quick interest. Working with an experienced real estate professional helps buyers navigate market conditions and find properties that meet their needs.
The appreciation has created challenges for first-time buyers and those on fixed budgets. However, the economy and lifestyle continue to attract buyers despite higher prices than in the past.
Where to Move?
Downtown/Midtown Reno
Downtown Reno has undergone significant revitalization, transforming into a vibrant urban core with residential lofts, apartments, and entertainment options. The Riverwalk District anchors the area with dining, nightlife, and cultural venues. While some sections still show aging infrastructure, ongoing development continues to reshape the downtown landscape.
Midtown has emerged as one of Reno's most sought-after neighborhoods, known for its walkable streets, independent businesses, and strong community identity. Historic homes mix with modern apartments along tree-lined streets. The commercial corridor features craft breweries, locally-owned restaurants, coffee shops, and boutiques. Property values have risen substantially as the area's popularity has grown, reflecting high demand for urban living with neighborhood character.
Old Southwest preserves Reno's architectural heritage with Victorian homes and classic bungalows on tree-lined streets. The neighborhood offers urban proximity while maintaining residential charm, appealing to buyers who appreciate historic character and established communities.
Best for: Young professionals, urban enthusiasts, those seeking walkability and nightlife, historic home lovers.
Sparks/Spanish Springs
Sparks functions as Reno's sister city with its own downtown, identity, and community character while remaining fully integrated into the metro area. The revitalized downtown Sparks features the Victorian Square area and marina district along the Truckee River. The city offers a mix of historic neighborhoods, mid-century developments, and newer subdivisions.
Housing costs in Sparks often provide better value compared to similar properties in Reno, making it attractive to first-time buyers and families. The city maintains its own parks, recreation programs, and community events while sharing economic ties with Reno.
Spanish Springs extends north of Sparks into newer development territory. The area has experienced substantial growth over the past two decades with modern subdivisions, shopping centers, and schools. Homes in Spanish Springs tend to be newer construction at various price points, appealing to families seeking contemporary floor plans and amenities.
Best for: Families seeking value, first-time homebuyers, those wanting newer construction in Spanish Springs, buyers preferring a smaller-city feel.
East Reno/Sun Valley
East Reno encompasses diverse neighborhoods that generally offer more affordable housing options compared to South or Northwest Reno. The area provides access to employment centers and metro amenities while maintaining lower entry costs for homeownership.
Neighborhoods in East Reno vary widely in character and age, from mid-century developments to newer pockets of construction. The region connects easily to downtown Reno and I-80, making commutes manageable. Shopping and services are available throughout the area, though not as concentrated as in South Reno.
Sun Valley sits northeast of Reno as an unincorporated community within Washoe County. The area offers some of the most affordable housing in the metro region, with a mix of manufactured homes, older single-family residences, and some newer development. Sun Valley appeals to budget-conscious buyers and those seeking more space at lower price points.
Best for: Budget-conscious buyers, first-time homeowners, those prioritizing affordability, buyers seeking more space for less money.
Incline Village/North Lake Tahoe
Incline Village occupies the north shore of Lake Tahoe within Washoe County, though its character differs dramatically from Reno proper. The mountain resort community features upscale homes, private beaches, golf courses, and ski access. Property values rank among the highest in the region due to the Lake Tahoe location and recreational amenities.
The community includes single-family homes, luxury estates, and condominiums, many with lake views or access. Two private beaches serve property owners, along with golf courses and recreational facilities. Diamond Peak ski resort provides local skiing, while multiple other resorts sit nearby.
Living in Incline Village means embracing a mountain lifestyle with significant winter snowfall, potential seasonal road closures, and some isolation from urban amenities. The community attracts residents seeking year-round mountain and lake living, second-home buyers, and outdoor enthusiasts. The 30-minute drive to Reno provides access to urban services when needed.
Crystal Bay sits adjacent to Incline Village at the Nevada-California border, offering similar lake access with a smaller community feel and some more affordable options, though prices remain elevated compared to the Reno metro.
Best for: Luxury buyers, outdoor and water sports enthusiasts, those seeking mountain resort living, second-home buyers, retirees prioritizing recreation and natural beauty.
Next Steps
Let us help!
Now that you've learned about what the Reno metro area has to offer, you're probably considering which community fits your lifestyle and priorities. House hunting in a region that combines mountain access, growing economy, and outdoor lifestyle can feel exciting yet overwhelming without local knowledge.
PrimeStreet connects you with experienced real estate professionals who understand the Reno market. Whether you're interested in walkable Midtown living, suburban neighborhoods in South Reno or Sparks, mountain properties near Tahoe, or more affordable options in other areas, the right agent can guide you through your options.
Call us at 855-531-5347 or click on "Find an Agent" below to begin your home search. A team member will ask about your housing preferences, budget, desired areas, and timeline. Our system will then match you with a qualified agent who has the experience and local knowledge to help you navigate the Reno market and find your ideal home.
Let us help you plan your move to Reno and start your next chapter in The Biggest Little City!