Maximize Your Home Sale with Social Media Marketing

Crystal 

Walker

Content Writer

In today’s digital age, social media is one of the most powerful real estate marketing tools we have. Traditional methods of exposure, like word of mouth and print ads/flyers, are still important, but aren’t capable of the same reach that networking platforms offer. Social hubs like Facebook, Instagram, YouTube, and LinkedIn have seen a huge rise in popularity over the last decade and a half, with 4.8 billion users worldwide. Exposure is everything when it comes to selling your home and social media can help you get the most views on your property. Read on to discover how these sites can help you sell your home fast and for the max value possible.

Why Social Media Matters

Getting eyes on a potential home is one of the first steps in the home buying process. Social media gives you the opportunity to showcase your home to a global audience, and is often the first introduction to your property. The ease at which you can share your house and connect with buyers makes social media an essential piece of your selling strategy. Your promotion efforts aren’t limited to newspapers and signs geared at a local audience and can reach anyone, anywhere.

One of the standout advantages of social media is that it allows you to engage with buyers in a more interactive way. You can post pictures/videos, host virtual tours, and respond to inquiries quickly. The ability to engage with people in real time and make your listing accessible to everyone is going to put you on the path to home closing in a much more efficient manner. 

The Best Platforms to Help Sell Your Home

With so many to choose from, which social media platforms are most handy when it comes to selling your home?

Facebook

Facebook has over 3 billion active users worldwide, making it a great place to start your real estate marketing. You can use Facebook groups, Facebook Marketplace, or even purchase targeted ads to get your listing more views. Local real estate groups, in particular, are a great place to find potential buyers. 

Instagram

Instagram is the go to platform for creating visually appealing content. You can share high quality photos and videos to your feed and stories to stand out to your audience. The common use of hashtags on the site, like #homeforsale, #dreamhome, #realestate, etc. helps you expand your reach to individuals outside of your network.

YouTube

Video content is key in the selling of your home. YouTube provides a place to share video tours, giving buyers a detailed look into the property. Your videos can give people a feel of the home and neighborhood before they even set foot inside. 

Tips for Effective Social Media Home Marketing

1. Use high quality photos/videos: You want to create a great first impression, so make sure your content is pleasing to the eye. You may consider hiring a professional to capture your home in the best possible light. Media quality can make the difference between a buyer passing you over versus wanting a closer look.
2. Write intriguing descriptions: Your captions should focus on the unique and standout features of your house and the surrounding area. Now's the time to mention nearby amenities, schools, and anything else you think makes your property a great choice. 
3. Stay active: The more you post, the more visibility you have. Engaging with comments in the post keeps you in the forefront of their minds. This could also signal to the platform’s algorithm that your post is interesting and engaging. Posting a few times a week, highlighting different angles and features, keeps you relevant. 
4. Respond quickly: Social media is about building and nurturing relationships. Respond quickly and be sure to regularly engage with interested parties. 
5. Consider targeted ads: Paid ads are an easy way to boost engagement with your listing. Even a small budget can significantly increase your exposure to your target audience.

Sell Your Home with Social Media

Social media is much more than a personal tool to keep you connected, it's a major contributor to the success of real estate marketing. With the right tools and strategies, you can sell your home faster and for the best price possible. By utilizing quality content, proper engagement, and even ads, you’ll be well on your way to finding the perfect match for your home. The reach and power of social media are undeniable, so don't miss out on this invaluable tool in your home selling journey. Happy selling!