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By Melanie Ortiz Reyes - Marketing Strategist - PrimeStreet.io

Moving to Atlanta What's Special About Atlanta An Expanding Economy What is Atlanta Where in Atlanta The Next Step

Moving to Atlanta

PrimeStreet’s ultimate guide to making the move to the south’s hottest location

If you are thinking about a move to Atlanta, you are hardly alone. The metro area of Atlanta Georgia is one of the nation’s fastest-growing - experiencing a 75% increase in population over the past 15 years.

That presents some challenges as well as opportunities for those willing to make the move. In a market with tight demand, finding the right real estate professionals to help you discover available listings will be the key to adventure.

So, why are people moving south to Atlanta and other major cities? 

  • The Atlanta region continues to thrive economically with a low unemployment rate. As of March 2024, the unemployment rate in Atlanta-Sandy Springs-Roswell, GA is 3.1%, compared to 5.1% for the New York City metro area​. This lower unemployment rate indicates a robust job market with numerous opportunities for residents.

  • Atlanta remains an affordable city, especially in comparison to New York. According to recent data from NerdWallet, the cost of living in Atlanta is 29% lower for someone currently living in Queens, New York, and 58% lower for someone living in Manhattan.
     
  • Milder winters. Warmer seasons mean lower heating costs, less wear and tear on cars, and is more inviting for outdoor activities.
     
  • Space. A suburban metro offers bigger houses (for less money), with a yard you can use, and less traffic congestion.

As you delve into the Atlanta real estate market, you'll find a plethora of options. If you're unsure of what mortgage is best for you or just want some tips, we got you covered!

What's Special About Atlanta?

Big city or suburban life, amazing amenities

What is it like there? Atlanta is southern charm, but this is not deep south rural area or a beach resort. The city and metro is a sophisticated, diverse area in central Georgia. You’ll be near the mountains and only a 3-4 hour drive from beach resorts on the Atlantic Ocean.

The airport is one of the largest in the world. Because it’s a major hub location, most air travelers have spent an hour or two in Atlanta. And that hub means locals enjoy direct flights to most US cities and even international destinations. The airport has nonstop flights to 150 domestic destinations and 70 international destinations in Europe, Asia, the Caribbean, Africa, and Central and South America.

The city sits on major north-south highway systems about 14 hours from New York City and 10 from Miami by car.

This is a land with all four seasons. Winters are mild- with temps ranging from the low 30s to the low 50s and summers can be hot- with temps as high as 89.

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An Expanding Economy

Growing, dynamic Fortune 500 companies and start-up culture

The economy is diverse and strong. The unemployment rate is under 3% and major corporations are moving to the region for its low cost of business and because Atlanta is known as a distribution hub for both people (the airport) and goods.

There are over 110,000 job openings in Atlanta right now (per Glassdoor), with 10,000 of those in tech fields. The largest need is healthcare, with 15,000 open jobs. There is a solid diversity in employment opportunities- there are over 10,000 jobs available in production (factories etc) and transportation (wholesale warehousing, logistics and transportation).

Several large corporations are big drivers of the local economy but the airport is the region’s largest employer at 63,000 (and biggest in the state). Fortune 500 companies based in Atlanta include:

  • The Home Depot chain of national home improvement stores. Ranked 26th on the Fortune 500, the Atlanta office (in Cobb County by Marietta) includes all of the executive offices, store support and a large IT center for their online services.
     
  • UPS (United Parcel Service). Ranked 43rd on the Fortune 500 list, UPS is a global distribution list with over 500 aircraft moving goods around the world. UPS has a 35- acre, award winning office campus with over a million square feet of office space.
     
  • Delta Airlines, 68th on the Fortune 500 list, has their world headquarters and hub based in Atlanta and its Hartsfield Airport.
     
  • Coca-Cola, 88th on the list, was invented in Atlanta and still has their global operations here. Over 9,000 people work for Coke in the region.
     
  • Georgia has long been involved in auto manufacturing, with that tradition growing fast. In a circle around the metro Atlanta area you can find plants making cars or parts for Honda, Mercedes, BMW, Porsche, Kia, Toyota, Mazda, Volvo and Volkswagen.

These major brands draw executive, tech and creative talent to the region as well as boost the employment prospects for the students at the 66 universities in region. With that stable, highly educated workforce, it’s no wonder Atlanta is drawing new residents from around the nation and globally.

As of 2024, Atlanta is home to 19 Fortune 500 companies, reflecting the city's robust and dynamic business environment. The region's favorable conditions for business, including a strategic location, low operational costs, and a rich talent pool, continue to attract major corporations. Companies like The Home Depot, United Parcel Service (UPS), Delta Air Lines, and The Coca-Cola Company are among the notable Fortune 500 firms headquartered in Atlanta​​.

In addition to these established giants, the Atlanta area supports a burgeoning tech scene and a vibrant startup culture. The tech ecosystem in Atlanta has grown significantly, transforming from a "secret" tech hub to a major player with substantial investments. Over $1 billion was invested in Atlanta-based startups during 2020-2021, highlighting the region's appeal to tech entrepreneurs and investors​.

The combination of large corporations and innovative startups makes Atlanta a dynamic place for business growth and employment opportunities, solidifying its reputation as a prime location for both established companies and new ventures.

The housing market in Atlanta remains vibrant, characterized by a rising median home price, although it continues to offer more affordable options compared to other major metropolitan areas. As of March 2024, the median listing price for homes in Atlanta is $400,000, with a median sold price slightly higher at $415,300​.

The competitive nature of the market is reflected in homes selling for approximately 99% of their listing price and an average time on the market of about 45 days​​. This dynamic market is largely driven by a robust job market and a constant influx of new residents, which sustains demand despite rising prices.
 

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What is Atlanta?

The metro area has growing urban and suburban housing options

The Atlanta metropolitan area continues to experience significant growth. As of 2023, the population reached approximately 5.16 million, reflecting a rise of 66,730 people from the previous year​.

US News ranks the city at 55 on their “best places to live” list- beating out New York, Chicago, LA, and Philly. The region ranks 90th for places to retire per US News. In both cases, the plethora of things to do, the low cost of living, the reasonable tax rates all combine to give the city high scores. Those scores also take into consideration school quality and crime rates.

The core Atlanta metro area includes Fulton, Gwinnett, Cobb, DeKalb, and Clayton counties. Fulton County, the largest, has over 1 million residents. Gwinnett County is the fastest growing, nearing Fulton's population size​.

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Downtown Attractions

History, hands on museums, and one of the world’s largest Aquariums

  • The Georgia Aquarium - 11 million gallons of fresh and salt water tanks with 100,000 species of fish and marine mammals, and reptiles. At one time, this was the largest aquarium in the world and still is the largest outside of Asia.
     
  • Nearby is the World of Coca-Cola museum - Coke is headquartered in Atlanta and has built a fascinating museum with hands-on exhibits and multimedia displays. A favorite it the opportunity to sample soft drinks from around the world.
     
  • Not far from the downtown core is the Rev. Martin Luther King Jr. National Park. King grew up in Atlanta and used the city as home base for his famous Civil Rights efforts. Visitors can see the burial site for King and his wife Coretta, a museum, and the Ebenezer Baptist Church where he and his father preached. Atlanta is home to a great deal of history. It was a pivotal city during the Civil War and was burned as such. Much of the famous movie Gone With The Wind is set in Atlanta.
     
  • The CNN Center - where the famous cable news station began and still broadcasts, is downtown as well and boasts shopping and dining but the famous tours have been halted due to Covid.
     
  • Other city attractions include the Atlanta Zoo and, just outside of the city, Six Flags Over Georgia - a major theme park with 11 roller coasters and 3 water rides.
     
  • Downtown is home to several well-respected universities, including Georgia State, Spelman, and the Georgia Institute of Technology.

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Major League Sports

Big League options year-round

As we mentioned, the downtown of Atlanta is only a small part of the metropolitan area. A short drive away lies the Lake Lanier reservoir, where you can find beaches, resorts and boating opportunities. Much of the metropolitan area lies in the foothills of the Appalachian mountains offering camping and hiking opportunities. A bit farther away to the northwest are the great Smokey Mountains. To the east lie the great port cities of Savannah and Charleston with popular Atlantic Ocean beaches all around- perfect for family vacations or weekend getaways.

  • The MLB Atlanta Braves won the 2021 World Series of professional baseball. That was their fourth time winning the big show. The Braves play at Truist Park, about 10 miles from downtown in Cobb County.
     
  • The NFL Franchise, the Falcons, regularly performs well in the NFC East division. Their stunning, new Mercedes Benz Stadium is in downtown Atlanta just blocks from Olympic Park.
     
  • The Hawks are Atlanta’s NBA franchise and play at the multipurpose State Farm Arena located downtown between the Mercedes Benz Stadium and Olympic Park.
     
  • For sports enthusiasts, downtown Atlanta is home to the College Football Hall of Fame just off Centennial Park.

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Where in Atlanta?

Our guide to the metro area counties

The city is divided into major counties, each with its own incorporated towns or small cities. Marietta Georgia, for example, is a city in Cobb County, all of which is considered part of the Atlanta Metro Area.

This division and massive size of the metro gives you many choices when moving “to Atlanta.” You can find densely urban housing in the city core, small town living within an easy commuting distance of the city, tree-filled suburban communities and even some semi-rural options.

Each of the many counties and cities that make up Atlanta have their own unique qualities, so let’s take a look at all of them.

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Fulton County

Fulton County includes downtown Atlanta, but also the suburban areas just to the north and just south of the city. Picture a sort of rectangle running right through downtown and just outside the limits and you have Fulton County in mind. The county seat is in Atlanta itself- Georgia is divided into largely self-governing counties with the metro Atlanta region forming its own loose alliance for regional cooperation.

Within the county are several incorporated towns you may have heard of, including: Alpharetta, Roswell, Mountain Park and Sandy Springs.

Fulton County boasts a wide range of housing opportunities from downtown urban living to upscale and middle class suburban housing. County schools are well rated- scoring an A- on Niche.

As home to the city center, you would be close to famous Atlanta landmarks such as the Coca- Cola museum (Coke started here) and the famous Atlanta aquarium and zoo. The city is also home to thriving arts communities with theater, symphony and one of the nation’s epicenters of Hip-Hop, R&B and indie rock.

As a star city of the south, Atlanta rightfully prides itself for its diversity. The area was at the forefront of the nation’s civil rights movement - Martin Luther King Jr. hailed from Atlanta. As it grew, Atlanta earned the nicknames Black Mecca and The City Too Busy to Hate. The city and surrounding counties boast one of the nation’s largest concentrations of Black middle and upper income residents. This is in no small part due to the abundance of education and job opportunities.

Atlanta is the corporate home of Coca-Cola, The Home Depot, UPS, CNN, and Delta Airlines. From this concentration of talent and education is growing a vibrant tech and goods-distribution economy.

A person moving to Fulton County can expect to be near the heart of the action and, with the right real estate agent, access to a variety of housing options.

  • The median home value is $307,300.
  • The median rent is $1,594.           
  • Around 67% of residents are homeowners.

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Gwinnett County

What about Gwinnett County - why move there?

Are you looking for outdoors activities, lots of water and a close proximity to downtown Atlanta? Gwinnett County may be your next home.

Designated by boosters as “Atlanta’s playground,” this suburban county lies adjacent to the city to the northeast along the Chattahoochee River. One of the main attractions is Lake Lanier- a 58 square mile man-made reservoir famous for boating and resorts. The giant lake is home to a variety of parks. In addition to boating, you can find ample hiking, camping, horseback riding opportunities. The locals love the sand beaches and travel guides suggest lodging and dining to fit almost any budget if you don’t want to day-trip.

Gwinnett is suburban living that’s designed for easy commute into the city. It’s a great place to raise a family. The schools rate an A- on Niche and, in addition to the lake, there are several family-centric attractions including adventure parks with ropes courses in the trees, a “grand prix” go-cart park, large county parks and even a Medieval Times dinner and show.

If you want the bright lights and hustle of the city, several highways provide easy access to downtown Atlanta. These are just some of the reasons Gwinnett County is one of the fastest growing places in the Atlanta metro area.

  • The median home value is $307,300.
  • The median rent is $1,594.
  • Around 67% of residents are homeowners. 

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Cobb County

Cobb County lies to the west of Atlanta, within easy commute, and has it’s center in Marietta, Georgia. Cobb County ranks as the most educated county in Georgia and 12th in the US. As a result, the county ranks among the top 100 wealthiest counties in the country. Not unexpectedly, the Cobb County school system is the highest ranked in the metro area and 18th in Georgia- a solid A on Niche.com

With the right real estate agent, you can find your dream home in Cobb County as the area continues to grow.
Cobb County is a great place to mention that mountains feature in the Atlanta metro scenery. The region lies in the southernmost foothills of the Appalachian Mountains, making it accessible for hikers and nature lovers. Maybe that’s why the county was once ranked as having the lowest obesity rate in Georgia!

Marietta in particular and Cobb as a whole are home to much of the attractions to see and learn about the Civil War. The Kennesaw Mountain Battlefield was the site of a major conflict that visitors can hike and learn. Marietta has the Marietta Museum of History and the Gone With the Wind Museum focusing on the film and the book.

  • The median home value is $346,000.
  • The median rent is $1,535.
  • Around 66% of residents are homeowners.

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Clayton County

Clayton County rounds out the original five core counties of the Atlanta metro area. Lying just to the south of Atlanta, Clayton is the smallest county in all of Georgia, but home to its biggest economic engines.

The Hartsfield-Jackson Atlanta International Airport is America’s busiest airport and one of the worlds’ largest in terms of passengers. As such, Clayton is home port for Delta Airlines and a hub of national and international passenger and air freight flights that employs over 60,000 people.

Clayton County has a rich history, including being home to one of the largest Civil War battles fought in the Atlanta area - the Battle of Jonesboro. Atlanta and most of the immediate area was burned during the Civil War and has been rebuilt and reimagined, one of the reasons the city and it’s metro areas have become such a major draw for major corporations and people looking for a fresh start.

Housing prices range from sub-$200k to over $800k and schools are ranked a C by Niche.

  • The median home value is $167,200.
  • The median rent is $1,216.
  • Around 53% of residents are homeowners.

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DeKalb County

DeKalb County lies directly west of Atlanta and boasts an extensive network of highways all making the commute to business centers in Atlanta and the county accessible. It is the most urban-oriented of the core counties in terms of housing and is particularly called home by several thriving communities of middle and upper class African Americans.

The county also serves as an education hub - no fewer than nine colleges have campuses there including Emory University, Georgia State, and two seminaries- Columbia Theological and Luther Rice.

This county also features suburban or small town options for housing. The county is home to Decatur, Ga (often thought to be larger than it is because so many zip codes touch the town and are listed as Decatur addresses.) Decatur is home to a thriving arts scene and hosts several arts festivals throughout the year.

DeKalb is also home to Stone Mountain Park- a 3200 acre family-friendly park that offers 15- miles of hiking trails, a skyride to the top of Stone Mountain, golf courses, camping and lodging, and a regular schedule of festivals.

  • The median home value is $301,100.
  • The median rent is $1,464.
  • Around 58% of residents are homeowners.

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Cherokee County

Cherokee County is further out than the others, but is fast becoming home to new communities. The township of Woodstock in Cherokee County is the fastest growing, thanks to easy access to highways to tech and other employment in Atlanta and Fulton counties. Cherokee also lies on the edge of the mountains, affording quick access to incredible hiking and other outdoors activities.

There are five historic cities in the county: Ball Ground, Waleska, Canton and Holly Spring in addition to Woodstock. That makes for housing options ranging from townhomes to rural mini- farms.

As the county becomes more and more a part of the Atlanta metro, it’s growing its own funky vibe. Here you will find farmers markets, gardens and shopping that you would expect in small towns. But they have also done a great job inviting wineries and redeveloping old warehouses and mills into craft breweries and arts venues.

An example of this is the Mill on Etowah. This was a factory producing denim built in 1900. Today it has been redeveloped into shops, a craft brewery, dining and attractions such as a skating rink.

Cherokee schools are rated an A by Niche.com. Single family houses can be had from $300,000 and up and that includes several communities of new construction.

  • The median home value is $358,400.
  • The median rent is $1,580.
  • Around 77% of residents are homeowners.

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Next Steps

When you're ready, we can help!

Now that you have an idea of where you would like to look in the Atlanta area, it’s time to get serious.

First things first- you can’t move to Atlanta without a place to move to. That’s where PrimeStreet can help. We’ve gathered the best real estate agents from a variety of top brokerages in the metro area. Our US-based team will ask you a few questions about where you want to move, your anticipated budget and your preferred timeline and then their exclusive match algorithm connects you, live, to an experienced pro who really knows the local market.

PrimeStreet can also help you meet a lender in the area to get you prequalified and ready to buy.

Meet PrimeStreet’s team by calling 855-531-5347 or click here!

With that process under way. It’s time to take stock of how this move is going to go. A long distance move is not terribly difficult, but it does take planning and, perhaps, a bit more professional help than the last move you made across town.

First off- how do you intend to meet with your real estate agent? The good news there is one of the few bright-spots from our collective effort to learn how to live socially distant. Good agents and brokers have learned how to meet virtually and show houses virtually. Your agent will be able to send you listings, often with online 3D tours available. But you will clearly want to be able to make time, and budget for, in-person visits to scope out the place and neighborhood.

As you make time for an in-person visit with your agent and a tour of possible homes, carve out a few hours to enjoy the region. Catch a game downtown, lie on the beach at the lake or stroll Centennial Olympic Park.

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